How to Create a Style Guide

A style guide helps keep your content consistent, on-brand, and tailored to your audience. Creating your style guide in Wordbrew provides the tone, voice, formatting, and punctuation that will be used across all your content.

Start by clicking on Style Guidelines in the left-hand menu. This is where you'll create and customize your brand’s style guide.

The Style Guidelines section is divided into three areas:

Define your brand’s voice and identity by filling in details like your brand name, competitors, mission, and tone of voice. This helps Wordbrew align every piece of content with your brand’s unique personality.

Toggle on or off your preferences for punctuation, such as using the Oxford comma or how you’d like ellipses and exclamation points to appear.

Set rules for contractions, capitalization, and even banned words to maintain consistency across all content.

You can also include power words to reinforce your messaging.

💡 Tip: Use clear, concise descriptions for your brand voice and values. Be as detailed as possible—include tone, preferred words, and examples of how your brand should sound.

Once you’ve completed each section, click Apply to save your settings. Your style guide will now serve as the foundation for all customized content generated in Wordbrew.

Who should create the style guide?

A style guide can be created by a content manager, brand strategist, or anyone responsible for ensuring consistency in messaging across your team.

How do I define my brand voice?

Think about your audience, your brand’s mission, and the emotions you want your content to evoke. Are you formal or casual? Authoritative or approachable?

What’s the difference between banned words and power words?

Banned Words are terms you want to avoid in your content. Power Words are impactful terms you want to emphasize.

Can I edit my style guide after it's created?

Yes, you can update your style guide at any time.